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Screenshot of Canva

While primarily a drag-and-drop design tool, Canva offers AI features like a color palette generator & logo maker.

Its latest AI feature is called Magic Media, Created by: Canva. The app is designed to turn creative ideas into images and videos. Users can create compelling images and videos from simple descriptions. Additionally, the app has the capability to transform generated images into videos. The app is suitable for individuals aged 13 and above, though it suggests that those under 13 should use it under supervision.

The app can add content to the design within Canva when it’s open. It can upload media to Canva on behalf of the user. This app seems to be an integration within Canva’s platform, utilizing AI to enhance creative processes for Canva users. It emphasizes ease of use, allowing for the generation of visual content through text descriptions, which aligns with the current trend of AI-powered design tools. The partnership or use of technology from Runway indicates that advanced machine learning techniques are likely employed for video generation. The permissions indicate that the app has a degree of autonomy within a user’s Canva account, streamlining the design process by adding and uploading content directly.

Canva is a great all rounded tool for graphic and digital design. However I was interested in testing out Its latest is Magic Media feature focused on Video functionality and powered by Runway, I tried this recently and was not impressed, I would rather get RunwayML directly if the intention is to use AI Video Generation.

Dani Tadmori